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Why is our brand orange?

Why is our brand orange?

Orange, a close relative of red, perhaps sparks more controversy as a colour than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colour. Fun and flamboyant orange radiates warmth and energy.

Interestingly, some tones of orange such as terra cotta, peach and rust have very broad appeal.

HOW THE COLOUR ORANGE AFFECTS US

  • Stimulates activity
  • Stimulates appetite
  • Encourages socialization

    • ORANGE: THE COLOUR OF THE SACRAL CHAKRA

  • In Eastern doctrine Orange is described as the colour of the Sacral Chakra, also known as Svadhisthana. Practitioners locate this chakra beneath the navel, close to the genitals. The Sacral Chakra is linked to the sexual organs and reproductive system.
  • Opening this chakra is said to free fertility and inherent creativity. The Brow Chakra stimulates sexuality and emotions. Gemstones that are said to aid the Sacral Chakra include carnelian and orange agate.

    • ORANGE AROUND THE GLOBE

  • American Indians associate the colour orange with kinship.
  • Orange is the Netherlands' national colour, dating back to the Dutch War of Independence and the rebel Prince of Orange.
  • In Ireland, the use of orange dates from the reign of William of Orange, the Protestant English king and a Dutch stadholder.
  • In China and Japan, orange is used to symbolize happiness and love.

    • RELIGIOUS & MYTHOLOGICAL ASSOCIATIONS WITH ORANGE

  • Orange is representative of "gluttony" in Christianity

    • RANDOM OBSERVATIONS ABOUT ORANGE

    Perception of Orange is said to encourage oxygen intake to the brain.

  • The "black" box in a commercial airplane is actually..... orange.
  • The interior dash lights on older model Subaru cars were orange.
  • Orange is the colour that signifies "high" in the colour-coded threat system established by US presidential order in March 2002.
  • Safety: orange is a colour used to set things apart from their surroundings. "Safety Orange" is the colour often used for traffic cones, stanchions, barrels, and other construction zone marking devices.
  • Agent Orange, an herbicide named after the colour of its containers, was used in a systematic herbicidal program organized by the US military that ran from 1961 through 1971 in Vietnam. At the time, this terrible program was meant to deny food and jungle cover to Vietnamese liberation forces, but the chemical remained in the water and soil decades later. Dioxin, the toxic compound in Agent Orange, has been shown to cause cancer, birth defects, and organ dysfunction.

    • ORANGE IN ATHLETICS AND SPORTS

    There are many sports teams that use orange as their primary colour.

  • The nickname of the Dutch National Football team is Oranje, the Dutch word for "orange."
  • In the USA, orange is used by
  • University of Florida Gators
  • University of Tennessee Volunteers
  • University of Texas Lomghorns
  • University of Miami Hurricanes

    • ORANGE AS A SIGNATURE COLOUR

  • Celebrity Chef Mario Batali

    • COMPANIES OR BRANDS IDENTIFIED BY ORANGE

  • easyJet
  • Sainsbury
  • Tropicana
  • Tang
  • Orange Business Services: Telecom providers join forces in the business market under the Orange brand
  • Orange Crush
  • The Wellness Fund

    • QUOTES ABOUT ORANGE

    "Everyone knows that yellow, orange, and red suggest ideas of joy and plenty. I can paint you the skin of Venus with mud, provided you let me surround it as I will."

    Eugene Delacroix. French Romantic Painter. 1798-1863.

    "There is no blue without yellow and without orange."

    Vincent Van Gogh. Dutch Post-Impressionist Painter. 1853–1890. Letter, June 1888. The Complete Letters of Vincent Van Gogh, vol. 3, no. B6 (1958).

    “If we were to imagine an orange on the blue side or green on the red side or violet on the yellow side, it would give us the same impression as a north wind coming from the southwest.”

    Ludwig Wittgenstein, Austrian Philosopher,1889-1951.

    “Reds, yellows and oranges conjure up sunlight and fire, while the blues and blue-greens evoke snow and ice, sea, sky and moonlight.”

    Anonymous

    "Orange is red brought nearer to humanity by yellow."

    Wassily Kandinsky. 20th century Russian painter, printmaker, and art theorist.

    "Orange is the happiest colour."

    Frank Sinatra. Singer and Actor. 1915-1988.

    "Orange, it seems, may be the best colour choice for the competitive player. Though rare in golf apparel and only the seventh most popular colour among American consumers, orange is jovial, warm, energetic, forceful, and has a subjective impression of exuberance. It is associated with fruitfulness, adventure, vigor and wholesomeness, plenty of which exists in golf and on the PGA TOUR."

    Michael Patrick Shiels. Broadcast Personality.

    WHAT IT SAYS ABOUT YOU WHEN YOU BUY AN ORANGE VEHICLE

    It is said there is little question that the vehicle you drive is an extension of your personality -- an unspoken but clear message to the rest of the world.

    The message you send by driving an Orange vehicle: fun-loving, talkative, maybe even fickle, trendy.

    SONGS WITH ORANGE IN THE TITLE

  • “Orange Blossom Special” by Johnny Cash
  • "Orange Crush" by R.E.M.
  • "Orange Crush" by Rose Polenzani
  • "Orange Film Garden" by The Pillows on "Good Dreams"
  • "Orange Rolls, Angel's Spits" by Sonic Youth on "Dirty"
  • "Orange Sky" by Alexi Murdoch
  • "Orange Skies" by Love on "Da Capo"
  • "Peeling An Orange" by Talk Show
  • "Pink Orange Red" by Cocteau Twins on "Stars and Topsoil"
  • "Three Orange Lights" by Atmos

    • ORANGE IN THE GARDEN

  • Orange is considered a warm colour in landscape design. Its appearance can have an exciting effect in the garden.
  • Ladybugs
  • Orange flowers visually come forward in the landscape, helping to make a large garden feel cozier.
  • Orange's complimentary colour in the garden is blue. Why is it that we love the vibrant colour of sunsets, fresh citrus fruit, and warm flames in our winter fireplaces, but have trouble incorporating those hues into our gardens?
  • Orange is one of those colours that really stands out, even at a distance. It seems to shout, "Hey, look at me!"
  • Here's a list of plants with orange flowers and berries for your garden: Garden Gate magazine

    • A TASTE OF ORANGE

  • Oranges
  • Tangerines
  • Peaches
  • Apricots
  • Sweet Potatoes

    • THE SCENT OF ORANGE

  • AromaPod, a scented lifestyle tool, uses the colour orange with the scent that provides awakening.
  • Orange Peel: A very strong orange scent, very refreshing, and cooling.
  • A great scent for Spring-Fall.
  • Aromatherapy benefits: Cheering, Refreshing, Uplifting, Cleansing, Rejuvenating, Energizing, Sensual, Stimulating. (source:Scent It.com)
  • Mimosa: A strong heavy, spicy Mimosa scent that will intoxicate you with its fragrance all year round.
  • "Orange" was the original scent of the orange coloured Magic Scents Crayons from Binney & Smith Inc., introduced in 1994 with mostly food scents. However, there were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced with non-food scents. The scent for the colour orange after that time was "tulip."

TELL US ABOUT THE COLOUR ORANGE

Is there something you know about orange that should be included here?

Great! We'd love to hear from you. Share what you know about orange by emailing orange@sturgeonventures.com

“Orange is the happiest colour.”

Frank Sinatra. Singer

and Actor. (1915-1988)